[{"data":1,"prerenderedAt":363},["ShallowReactive",2],{"case-zju-mba":3,"case-related-zju-mba":152},{"_path":4,"_dir":5,"_draft":6,"_partial":6,"_locale":7,"title":8,"description":9,"slug":10,"year":11,"industry":12,"tags":13,"client":17,"period":18,"featured":6,"impact":19,"techStack":29,"body":33,"_type":146,"_id":147,"_source":148,"_file":149,"_stem":150,"_extension":151},"\u002Fcases\u002F06-zju-mba","cases",false,"","浙江大学 · MBA 校友信息化","校友企业号 + 通讯录 + 活动报名 + 校友风采，连接 5 届近 2000 名校友，运维 10 年。","zju-mba",2015,"教育高校",[14,15,16],"校友","企业号","长期运维","浙江大学 MBA","2015 至今 · 长期运维",[20,23,26],{"value":21,"label":22},"5 届","校友覆盖",{"value":24,"label":25},"2000+","活跃用户",{"value":27,"label":28},"10 年","持续运维",[30,31,32],"Django","微信企业号 \u002F 企业微信","MySQL",{"type":34,"children":35,"toc":139},"root",[36,44,50,55,91,96,129,134],{"type":37,"tag":38,"props":39,"children":41},"element","h2",{"id":40},"项目背景",[42],{"type":43,"value":40},"text",{"type":37,"tag":45,"props":46,"children":47},"p",{},[48],{"type":43,"value":49},"浙江大学 MBA 校友会希望建立一个\"内部社交 + 通讯录 + 活动管理\"的校友信息化平台，\n帮助多届毕业生保持联系、组织线下活动。",{"type":37,"tag":38,"props":51,"children":53},{"id":52},"核心挑战",[54],{"type":43,"value":52},{"type":37,"tag":56,"props":57,"children":58},"ul",{},[59,71,81],{"type":37,"tag":60,"props":61,"children":62},"li",{},[63,69],{"type":37,"tag":64,"props":65,"children":66},"strong",{},[67],{"type":43,"value":68},"入口选择",{"type":43,"value":70},"：选 APP？小程序？还是微信企业号？最终选企业号 + 公众号双入口",{"type":37,"tag":60,"props":72,"children":73},{},[74,79],{"type":37,"tag":64,"props":75,"children":76},{},[77],{"type":43,"value":78},"用户分层",{"type":43,"value":80},"：在校生、应届毕业生、5 年内校友、5 年以上校友的需求差异",{"type":37,"tag":60,"props":82,"children":83},{},[84,89],{"type":37,"tag":64,"props":85,"children":86},{},[87],{"type":43,"value":88},"长期可演进",{"type":43,"value":90},"：从 2015 微信企业号到后来的企业微信，平台已迁移过一次",{"type":37,"tag":38,"props":92,"children":94},{"id":93},"解决方案",[95],{"type":43,"value":93},{"type":37,"tag":56,"props":97,"children":98},{},[99,109,119],{"type":37,"tag":60,"props":100,"children":101},{},[102,107],{"type":37,"tag":64,"props":103,"children":104},{},[105],{"type":43,"value":106},"微信企业号底座",{"type":43,"value":108},"：原生通讯录 + 应用扩展",{"type":37,"tag":60,"props":110,"children":111},{},[112,117],{"type":37,"tag":64,"props":113,"children":114},{},[115],{"type":43,"value":116},"活动报名模块",{"type":43,"value":118},"：线下活动报名、签到、合影",{"type":37,"tag":60,"props":120,"children":121},{},[122,127],{"type":37,"tag":64,"props":123,"children":124},{},[125],{"type":43,"value":126},"校友卡片",{"type":43,"value":128},"：可发布个人风采、近况",{"type":37,"tag":38,"props":130,"children":132},{"id":131},"业务成效",[133],{"type":43,"value":131},{"type":37,"tag":45,"props":135,"children":136},{},[137],{"type":43,"value":138},"10 年间稳定运维，覆盖 5 届近 2000 名校友，是 B 端\"长尾交付\"的典型案例。",{"title":7,"searchDepth":140,"depth":140,"links":141},2,[142,143,144,145],{"id":40,"depth":140,"text":40},{"id":52,"depth":140,"text":52},{"id":93,"depth":140,"text":93},{"id":131,"depth":140,"text":131},"markdown","content:cases:06-zju-mba.md","content","cases\u002F06-zju-mba.md","cases\u002F06-zju-mba","md",[153,225,295],{"_path":154,"_dir":5,"_draft":6,"_partial":6,"_locale":7,"title":155,"description":156,"slug":157,"year":158,"industry":12,"tags":159,"body":163,"_type":146,"_id":222,"_source":148,"_file":223,"_stem":224,"_extension":151},"\u002Fcases\u002F49-smart-showcase","某高校 · 智能展柜交互系统","校园智能展柜的内容、互动与运营管理系统，实现展品介绍、视频联动、扫码互动、运维管理一体化。","smart-showcase",2017,[160,161,162],"高校","智能展柜","交互",{"type":34,"children":164,"toc":217},[165,169,174,179,207,212],{"type":37,"tag":38,"props":166,"children":167},{"id":40},[168],{"type":43,"value":40},{"type":37,"tag":45,"props":170,"children":171},{},[172],{"type":43,"value":173},"校园博物馆 \u002F 创新实验室 \u002F 学院荣誉展柜的传统讲解依赖纸质标签 + 讲解员。客户希望升级为智能展柜——观众可以扫码 \u002F 触摸了解更多内容，运维方能远程更新内容。",{"type":37,"tag":38,"props":175,"children":177},{"id":176},"主要内容",[178],{"type":43,"value":176},{"type":37,"tag":56,"props":180,"children":181},{},[182,187,192,197,202],{"type":37,"tag":60,"props":183,"children":184},{},[185],{"type":43,"value":186},"展品库（图文 \u002F 视频 \u002F 3D 模型）",{"type":37,"tag":60,"props":188,"children":189},{},[190],{"type":43,"value":191},"触摸屏交互界面",{"type":37,"tag":60,"props":193,"children":194},{},[195],{"type":43,"value":196},"扫码后续阅读 \u002F 留言",{"type":37,"tag":60,"props":198,"children":199},{},[200],{"type":43,"value":201},"远程内容更新",{"type":37,"tag":60,"props":203,"children":204},{},[205],{"type":43,"value":206},"多展柜统一运维后台",{"type":37,"tag":38,"props":208,"children":210},{"id":209},"沉淀价值",[211],{"type":43,"value":209},{"type":37,"tag":45,"props":213,"children":214},{},[215],{"type":43,"value":216},"让浩途接触\"软硬结合\"项目类型，理解触摸屏、扫码、IoT 设备协同的产品模式，与祁门政务大屏、智能展柜等项目同源。",{"title":7,"searchDepth":140,"depth":140,"links":218},[219,220,221],{"id":40,"depth":140,"text":40},{"id":176,"depth":140,"text":176},{"id":209,"depth":140,"text":209},"content:cases:49-smart-showcase.md","cases\u002F49-smart-showcase.md","cases\u002F49-smart-showcase",{"_path":226,"_dir":5,"_draft":6,"_partial":6,"_locale":7,"title":227,"description":228,"slug":229,"year":230,"industry":12,"tags":231,"body":235,"_type":146,"_id":292,"_source":148,"_file":293,"_stem":294,"_extension":151},"\u002Fcases\u002F28-online-quiz","某教育品牌 · 在线答题平台","面向 K12 \u002F 职业教育的在线答题与闯关平台：题库管理、闯关模式、排行榜、防作弊、与微信公众号联动。","online-quiz",2016,[232,233,234],"教育","答题","闯关",{"type":34,"children":236,"toc":287},[237,241,246,250,278,282],{"type":37,"tag":38,"props":238,"children":239},{"id":40},[240],{"type":43,"value":40},{"type":37,"tag":45,"props":242,"children":243},{},[244],{"type":43,"value":245},"教育机构传统的练习题以纸质或 Word 文档为主。客户希望把习题升级为\"线上闯关\"模式，让学习者既能练习又能参与排行，与公众号客户运营打通。",{"type":37,"tag":38,"props":247,"children":248},{"id":176},[249],{"type":43,"value":176},{"type":37,"tag":56,"props":251,"children":252},{},[253,258,263,268,273],{"type":37,"tag":60,"props":254,"children":255},{},[256],{"type":43,"value":257},"题库管理（按学科、章节、难度）",{"type":37,"tag":60,"props":259,"children":260},{},[261],{"type":43,"value":262},"多模式：随机刷题 \u002F 闯关 \u002F 限时挑战",{"type":37,"tag":60,"props":264,"children":265},{},[266],{"type":43,"value":267},"班级 \u002F 群组排行榜",{"type":37,"tag":60,"props":269,"children":270},{},[271],{"type":43,"value":272},"防作弊（切屏、复制、行为异常）",{"type":37,"tag":60,"props":274,"children":275},{},[276],{"type":43,"value":277},"微信公众号绑定身份",{"type":37,"tag":38,"props":279,"children":280},{"id":209},[281],{"type":43,"value":209},{"type":37,"tag":45,"props":283,"children":284},{},[285],{"type":43,"value":286},"教育线第二条产品线（除高校之外的教育机构），与高校教师发展中心的\"个体成长档案\"逻辑互为对照。",{"title":7,"searchDepth":140,"depth":140,"links":288},[289,290,291],{"id":40,"depth":140,"text":40},{"id":176,"depth":140,"text":176},{"id":209,"depth":140,"text":209},"content:cases:28-online-quiz.md","cases\u002F28-online-quiz.md","cases\u002F28-online-quiz",{"_path":296,"_dir":5,"_draft":6,"_partial":6,"_locale":7,"title":297,"description":298,"slug":299,"year":11,"industry":12,"tags":300,"body":303,"_type":146,"_id":360,"_source":148,"_file":361,"_stem":362,"_extension":151},"\u002Fcases\u002F10-teacher-development","某高校 · 教师发展中心系统","服务于高校教师发展中心的全流程信息化系统：教师培训计划、活动报名、教学技能工作坊、教师档案与成长记录一站式管理。","teacher-development",[160,301,302],"教师培训","教务",{"type":34,"children":304,"toc":355},[305,309,314,318,346,350],{"type":37,"tag":38,"props":306,"children":307},{"id":40},[308],{"type":43,"value":40},{"type":37,"tag":45,"props":310,"children":311},{},[312],{"type":43,"value":313},"教育部要求高校建设教师发展中心后，多数中心仍用 Excel 维护活动与档案。客户希望把每年数百场培训、工作坊、教学比赛信息化，沉淀每个教师的成长轨迹。",{"type":37,"tag":38,"props":315,"children":316},{"id":176},[317],{"type":43,"value":176},{"type":37,"tag":56,"props":319,"children":320},{},[321,326,331,336,341],{"type":37,"tag":60,"props":322,"children":323},{},[324],{"type":43,"value":325},"培训项目库与年度计划",{"type":37,"tag":60,"props":327,"children":328},{},[329],{"type":43,"value":330},"教师在线报名与签到（含微信扫码签到）",{"type":37,"tag":60,"props":332,"children":333},{},[334],{"type":43,"value":335},"工作坊评价、问卷、证书发放",{"type":37,"tag":60,"props":337,"children":338},{},[339],{"type":43,"value":340},"教师成长档案：参与历史、成果、积分",{"type":37,"tag":60,"props":342,"children":343},{},[344],{"type":43,"value":345},"中心负责人后台：年度报表导出",{"type":37,"tag":38,"props":347,"children":348},{"id":209},[349],{"type":43,"value":209},{"type":37,"tag":45,"props":351,"children":352},{},[353],{"type":43,"value":354},"是浩途首批高校信息化项目，理解了高校\"中心—教务处—二级院系\"三级数据流，为后续浙大 MBA、创业学院等项目打下基础。",{"title":7,"searchDepth":140,"depth":140,"links":356},[357,358,359],{"id":40,"depth":140,"text":40},{"id":176,"depth":140,"text":176},{"id":209,"depth":140,"text":209},"content:cases:10-teacher-development.md","cases\u002F10-teacher-development.md","cases\u002F10-teacher-development",1780542370597]