[{"data":1,"prerenderedAt":364},["ShallowReactive",2],{"case-weizhu-bi":3,"case-related-weizhu-bi":154},{"_path":4,"_dir":5,"_draft":6,"_partial":6,"_locale":7,"title":8,"description":9,"slug":10,"year":11,"industry":12,"tags":13,"client":17,"period":18,"featured":6,"impact":19,"techStack":29,"body":35,"_type":148,"_id":149,"_source":150,"_file":151,"_stem":152,"_extension":153},"\u002Fcases\u002F03-weizhu-bi","cases",false,"","微著 · BI 数据平台","企业级数据仓库 + 自助式分析平台，覆盖财务、人力、运营三大主题域，让业务部门\"不求人\"。","weizhu-bi",2020,"数据 BI",[14,15,16],"BI","数据仓库","自助分析","微著科技","2020 — 2022",[20,23,26],{"value":21,"label":22},"3","主题域",{"value":24,"label":25},"200+","指标体系",{"value":27,"label":28},"5×","分析效率提升",[30,31,32,33,34],"Python","Airflow","ClickHouse","Superset","Vue",{"type":36,"children":37,"toc":141},"root",[38,46,52,57,93,98,131,136],{"type":39,"tag":40,"props":41,"children":43},"element","h2",{"id":42},"项目背景",[44],{"type":45,"value":42},"text",{"type":39,"tag":47,"props":48,"children":49},"p",{},[50],{"type":45,"value":51},"客户原本依赖 Excel 与 PPT 做月度复盘，业务部门每月初要等数据团队两周才能拿到报表。\n浩途为其建设企业级数据仓库 + 自助式分析平台，目标是让业务部门\"自己拉数据\"。",{"type":39,"tag":40,"props":53,"children":55},{"id":54},"核心挑战",[56],{"type":45,"value":54},{"type":39,"tag":58,"props":59,"children":60},"ul",{},[61,73,83],{"type":39,"tag":62,"props":63,"children":64},"li",{},[65,71],{"type":39,"tag":66,"props":67,"children":68},"strong",{},[69],{"type":45,"value":70},"数据源异构",{"type":45,"value":72},"：5+ 业务系统的数据需要清洗、对齐、口径统一",{"type":39,"tag":62,"props":74,"children":75},{},[76,81],{"type":39,"tag":66,"props":77,"children":78},{},[79],{"type":45,"value":80},"指标治理",{"type":45,"value":82},"：每个部门对\"营收\"的定义都不同，需要建立指标字典",{"type":39,"tag":62,"props":84,"children":85},{},[86,91],{"type":39,"tag":66,"props":87,"children":88},{},[89],{"type":45,"value":90},"使用门槛",{"type":45,"value":92},"：业务同事不会写 SQL，需要拖拽式分析",{"type":39,"tag":40,"props":94,"children":96},{"id":95},"解决方案",[97],{"type":45,"value":95},{"type":39,"tag":58,"props":99,"children":100},{},[101,111,121],{"type":39,"tag":62,"props":102,"children":103},{},[104,109],{"type":39,"tag":66,"props":105,"children":106},{},[107],{"type":45,"value":108},"数据中台层",{"type":45,"value":110},"：Airflow 编排 ETL，ClickHouse 做明细存储",{"type":39,"tag":62,"props":112,"children":113},{},[114,119],{"type":39,"tag":66,"props":115,"children":116},{},[117],{"type":45,"value":118},"指标平台",{"type":45,"value":120},"：自研指标定义系统，统一口径",{"type":39,"tag":62,"props":122,"children":123},{},[124,129],{"type":39,"tag":66,"props":125,"children":126},{},[127],{"type":45,"value":128},"可视化",{"type":45,"value":130},"：Superset 做底座 + 浩途定制业务模板",{"type":39,"tag":40,"props":132,"children":134},{"id":133},"业务成效",[135],{"type":45,"value":133},{"type":39,"tag":47,"props":137,"children":138},{},[139],{"type":45,"value":140},"上线 6 个月内，业务部门月度报表的产出周期从 2 周缩短到 2 天，\n总指标数 200+，主题域覆盖财务、人力、运营。",{"title":7,"searchDepth":142,"depth":142,"links":143},2,[144,145,146,147],{"id":42,"depth":142,"text":42},{"id":54,"depth":142,"text":54},{"id":95,"depth":142,"text":95},{"id":133,"depth":142,"text":133},"markdown","content:cases:03-weizhu-bi.md","content","cases\u002F03-weizhu-bi.md","cases\u002F03-weizhu-bi","md",[155,228,296],{"_path":156,"_dir":5,"_draft":6,"_partial":6,"_locale":7,"title":157,"description":158,"slug":159,"year":160,"industry":12,"tags":161,"body":166,"_type":148,"_id":225,"_source":150,"_file":226,"_stem":227,"_extension":153},"\u002Fcases\u002F29-meiyang-stats","某零售品牌 · 消费统计平台","零售品牌的多门店消费数据归集与统计平台，整合 POS 流水、会员消费、促销活动数据，输出经营分析报表。","meiyang-stats",2016,[162,163,164,165],"零售","数据","POS","统计",{"type":36,"children":167,"toc":220},[168,172,177,182,210,215],{"type":39,"tag":40,"props":169,"children":170},{"id":42},[171],{"type":45,"value":42},{"type":39,"tag":47,"props":173,"children":174},{},[175],{"type":45,"value":176},"零售品牌的多门店数据分散在各 POS 与 ERP 系统中。客户希望先做一个轻量统计平台，让总部市场部能看到\"哪些商品在哪些门店什么时段卖得最好\"。",{"type":39,"tag":40,"props":178,"children":180},{"id":179},"主要内容",[181],{"type":45,"value":179},{"type":39,"tag":58,"props":183,"children":184},{},[185,190,195,200,205],{"type":39,"tag":62,"props":186,"children":187},{},[188],{"type":45,"value":189},"多门店 POS 流水归集",{"type":39,"tag":62,"props":191,"children":192},{},[193],{"type":45,"value":194},"会员消费维度（频次、客单价、复购）",{"type":39,"tag":62,"props":196,"children":197},{},[198],{"type":45,"value":199},"商品销量 + 库存联动",{"type":39,"tag":62,"props":201,"children":202},{},[203],{"type":45,"value":204},"促销活动效果分析",{"type":39,"tag":62,"props":206,"children":207},{},[208],{"type":45,"value":209},"周期性报表与导出",{"type":39,"tag":40,"props":211,"children":213},{"id":212},"沉淀价值",[214],{"type":45,"value":212},{"type":39,"tag":47,"props":216,"children":217},{},[218],{"type":45,"value":219},"是浩途数据 BI 类项目的起点，与后续美洋有数中台、深度合作、微著 BI 一脉相承。",{"title":7,"searchDepth":142,"depth":142,"links":221},[222,223,224],{"id":42,"depth":142,"text":42},{"id":179,"depth":142,"text":179},{"id":212,"depth":142,"text":212},"content:cases:29-meiyang-stats.md","cases\u002F29-meiyang-stats.md","cases\u002F29-meiyang-stats",{"_path":229,"_dir":5,"_draft":6,"_partial":6,"_locale":7,"title":230,"description":231,"slug":232,"year":160,"industry":12,"tags":233,"body":236,"_type":148,"_id":293,"_source":150,"_file":294,"_stem":295,"_extension":153},"\u002Fcases\u002F32-meiyang-data-plan","某零售品牌 · 数据中台方案","零售品牌的数据中台规划与方案落地，从数据治理框架、维度建模、域划分、报表规范、组织协同四个层面给出整体设计。","meiyang-data-plan",[162,234,235],"中台","数据治理",{"type":36,"children":237,"toc":288},[238,242,247,251,279,283],{"type":39,"tag":40,"props":239,"children":240},{"id":42},[241],{"type":45,"value":42},{"type":39,"tag":47,"props":243,"children":244},{},[245],{"type":45,"value":246},"客户在消费统计平台的基础上，希望升级为系统性的数据中台——不只看数据，还要把数据治理、维度规范、域划分等基础工作做扎实，给后续 BI \u002F 数据应用留够余地。",{"type":39,"tag":40,"props":248,"children":249},{"id":179},[250],{"type":45,"value":179},{"type":39,"tag":58,"props":252,"children":253},{},[254,259,264,269,274],{"type":39,"tag":62,"props":255,"children":256},{},[257],{"type":45,"value":258},"数据域划分（销售 \u002F 会员 \u002F 商品 \u002F 库存）",{"type":39,"tag":62,"props":260,"children":261},{},[262],{"type":45,"value":263},"维度与指标规范",{"type":39,"tag":62,"props":265,"children":266},{},[267],{"type":45,"value":268},"数据治理流程（口径、变更、留痕）",{"type":39,"tag":62,"props":270,"children":271},{},[272],{"type":45,"value":273},"报表与可视化规范",{"type":39,"tag":62,"props":275,"children":276},{},[277],{"type":45,"value":278},"组织 \u002F 协同模式建议",{"type":39,"tag":40,"props":280,"children":281},{"id":212},[282],{"type":45,"value":212},{"type":39,"tag":47,"props":284,"children":285},{},[286],{"type":45,"value":287},"浩途首个咨询方案型交付（不只做开发），形成\"业务咨询 + 信息化交付\"协同模式的早期案例，是后续浩途方法论的源头之一。",{"title":7,"searchDepth":142,"depth":142,"links":289},[290,291,292],{"id":42,"depth":142,"text":42},{"id":179,"depth":142,"text":179},{"id":212,"depth":142,"text":212},"content:cases:32-meiyang-data-plan.md","cases\u002F32-meiyang-data-plan.md","cases\u002F32-meiyang-data-plan",{"_path":297,"_dir":5,"_draft":6,"_partial":6,"_locale":7,"title":298,"description":299,"slug":300,"year":160,"industry":12,"tags":301,"body":304,"_type":148,"_id":361,"_source":150,"_file":362,"_stem":363,"_extension":153},"\u002Fcases\u002F44-meiyang-deep-coop","某零售品牌 · 长期数字化合作","与某零售品牌签订的多年期数字化深度合作，覆盖消费统计、数据中台、用户互动 like 平台等多个独立项目的协同推进。","meiyang-deep-coop",[162,302,303],"数字化","长期合作",{"type":36,"children":305,"toc":356},[306,310,315,319,347,351],{"type":39,"tag":40,"props":307,"children":308},{"id":42},[309],{"type":45,"value":42},{"type":39,"tag":47,"props":311,"children":312},{},[313],{"type":45,"value":314},"在与该零售品牌交付多个独立项目后，双方达成长期合作框架。客户希望把\"按项目立项\"升级为\"按主题持续投入\"，由浩途稳定的项目组负责数字化整体演进。",{"type":39,"tag":40,"props":316,"children":317},{"id":179},[318],{"type":45,"value":179},{"type":39,"tag":58,"props":320,"children":321},{},[322,327,332,337,342],{"type":39,"tag":62,"props":323,"children":324},{},[325],{"type":45,"value":326},"项目组合规划（消费统计 + 中台 + 用户互动）",{"type":39,"tag":62,"props":328,"children":329},{},[330],{"type":45,"value":331},"季度目标 \u002F 年度路线图",{"type":39,"tag":62,"props":333,"children":334},{},[335],{"type":45,"value":336},"跨项目数据资产沉淀",{"type":39,"tag":62,"props":338,"children":339},{},[340],{"type":45,"value":341},"客户内部数字化能力陪跑",{"type":39,"tag":62,"props":343,"children":344},{},[345],{"type":45,"value":346},"长期资源配置与版本节奏",{"type":39,"tag":40,"props":348,"children":349},{"id":212},[350],{"type":45,"value":212},{"type":39,"tag":47,"props":352,"children":353},{},[354],{"type":45,"value":355},"是浩途首批进入\"长期主义\"模式的客户案例之一，验证了\"陪跑式数字化\"在零售领域的有效性。",{"title":7,"searchDepth":142,"depth":142,"links":357},[358,359,360],{"id":42,"depth":142,"text":42},{"id":179,"depth":142,"text":179},{"id":212,"depth":142,"text":212},"content:cases:44-meiyang-deep-coop.md","cases\u002F44-meiyang-deep-coop.md","cases\u002F44-meiyang-deep-coop",1780542369111]